
How to Migrate from Salesforce to Zoho CRM: A Complete Step-by-Step Guide
Why Businesses Are Switching from Salesforce to Zoho CRM
Why businesses make the switch:
- Cost savings: Businesses that move from Salesforce to Zoho CRM save at least 90% on CRM expenses, and a 10-person team can save over $36,000 annually, according to Zoho.
- Simpler admin: Modifications that took two weeks can be completed in twenty minutes, eliminating the need for an army of Salesforce administrators.
- All-in-one ecosystem: Zoho Books, Campaigns, Desk, and Analytics are all natively integrated with Zoho CRM.
- AI included: Salesforce Einstein requires premium plans, while Zia AI is included at no additional cost.
Zoho CRM Pricing
| Plan | Description | Price (USD) |
|---|---|---|
| Standard | Beginner-friendly | $14 |
| Professional | Automation and AI | $23 |
| Enterprise | Deep customizability | $40 |
| Ultimate | Bespoke solutions | $52 |
Salesforce CRM Pricing
| Plan | Description | Price (USD) | Billing |
|---|---|---|---|
| Free Suite | Basic CRM (2 users) | $0 | /user/month |
| Starter Suite | Entry-level CRM | $25 | /user/month |
| Pro Suite | Advanced CRM | $100 | /user/month |
| Enterprise | Customizable CRM | $175 | /user/month (annual) |
| Unlimited | Full-feature CRM | $350 | /user/month (annual) |
| Agentforce 1 Sales | AI CRM | $550 | /user/month (annual) |
Before You Begin: Pre-Migration Checklist
- Audit Salesforce org: List all standard objects (Leads, Contacts, Accounts, Opportunities), custom objects, fields, and automation rules.
- Identify custom fields: Note that Zoho CRM only allows ~300 custom fields per module and decide whether to keep, merge, or delete them.
- Clean your data first: Delete duplicates, inactive users, test data, and incomplete contacts before data export.
- Map Salesforce objects to Zoho modules: e.g., Salesforce Opportunities ā Zoho Deals; Salesforce Cases ā Zoho Desk Tickets.
- List all active automations: Identify Salesforce Process Builder flows, Apex triggers, and validation rules that need rebuilding.
- Set up Zoho CRM roles and profiles first: Before data import, set up Zoho CRM roles and profiles according to the Salesforce permission structure.
- Plan a phased migration: Never migrate everything at once - start with a pilot dataset to catch mapping errors early.
Step-by-Step: How to Migrate from Salesforce to Zoho CRM
Step 1: Export Your Data from Salesforce
- Navigate to Salesforce ā Setup ā Data ā Data Export ā Schedule Export
- Select "Include All Data" to capture every object, or choose specific modules only
- Download the ZIP file - large orgs may receive multiple ZIP files across modules
- Open and verify each CSV file to confirm records and column headers are intact
- Save exports in an organised folder labelled by module (Leads, Contacts, Deals, etc.)
Pro tip: Always double-check your exported data before importing into a new system to avoid errors and data loss.
Do not edit the CSV files after export. Any column header changes will break Zoho's auto field-mapping during import.Step 2: Set Up Zoho CRM Structure Before Importing
- Log in to Zoho CRM ā Go to Settings ā Modules and Fields
- Create custom modules that match your Salesforce custom objects
- Add custom fields inside each module to mirror your Salesforce field list
- Navigate to Settings ā Users and Control ā Roles ā Create roles matching your Salesforce permission structure
- Create user profiles and assign permissions before adding any users
Warning: Ensure all data is properly backed up before making any major changes or migrations.
Setting up roles after importing data causes record ownership errors that are difficult to fix retroactively. Always build your role hierarchy first.Step 3: Use Zoho's Built-In Data Migration Tool
- Go to Zoho CRM ā Settings ā Data Administration ā Data Migration
- Select Salesforce as your source CRM from the dropdown
- Upload your CSV files one module at a time - start with Accounts, then Contacts, then Leads, then Deals
- Review Zoho's auto-mapped field suggestions on the preview screen
- Confirm the import only after reviewing every mapped field - you get one attempt per session
Warning: Import order matters. Always import Accounts before Contacts, and Contacts before Deals. Zoho uses these relationships to link records - importing in the wrong order breaks parent-child connections.

Step 4: Map Fields Between Salesforce and Zoho
- On the field mapping screen, review each Salesforce column matched against a Zoho field
- For any unmapped field, either select an existing Zoho field from the dropdown or click "Create New Field" on the spot
- For picklist (dropdown) fields, verify that every option value matches exactly - mismatched values import as blank
- For lookup fields (relationships between records), confirm Zoho has the linked module already populated before mapping
- Save your field mapping as a template if you plan to re-import or import additional modules later
Pro tip: Zoho allows a maximum of 5 lookup fields per module and 300 custom fields per module. If your Salesforce setup exceeds this, consolidate or retire low-use fields before mapping.
Step 5: Rebuild Automations in Zoho
- List every active Salesforce automation - Process Builder flows, Apex triggers, assignment rules, and validation rules
- Navigate to Zoho CRM ā Settings ā Automation ā Workflow Rules to recreate basic if-then automations
- Use Zoho Blueprint for multi-step sequential processes that mirror Salesforce Process Builder flows
- For complex Apex triggers, use Zoho's Deluge scripting language to write equivalent custom functions
- Test every automation with dummy records before going live - confirm triggers fire correctly and actions execute as expected
Pro tip: Start by rebuilding your top 5 highest-impact automations first - lead assignment rules, deal stage triggers, and follow-up reminders. Leave complex edge-case flows for after go-live.
Step 6: Validate Data Integrity and Go Live
- Run a record count report for all imported modules in Zoho and compare it to Salesforce records.
- Manually verify 20ā30 high-value records to ensure all fields, relationships, and activity history match.
- Verify all records are linked correctly, such as contacts linked to accounts, deals linked to contacts, etc.
- Run your top 3 most-used reports in Zoho and verify they match what Salesforce reported.
- Once you have verified all data, set Salesforce to read-only mode for your team and direct all activity to Zoho. DO NOT CANCEL SALESFORCE JUST YET.
Warning: Run both Salesforce and Zoho in parallel for at least 2ā4 weeks after go-live. Only cancel your Salesforce subscription after your team has fully adopted Zoho and no data discrepancies remain.
Common Mistakes to Avoid During Migration
- Migrating dirty data: Migrating duplicate and obsolete data will only clutter your Zoho account from day one. Always clean your data before exporting it.
- Skipping the pilot phase: Never skip this crucial step. Migrating all data at once means you'll have to start over if you run into issues. It's always better to be safe than sorry.
- Assuming automations transfer automatically: Salesforce automations will have to be recreated in Zoho. These two systems are not compatible.
- Ignoring API rate limits: Salesforce and Zoho have API rate limits. Use batch processing to avoid hitting this limit during your import.
- Neglecting user training: The number one reason for failed migrations is user adoption. Train your users on Zoho's interface before going live, not after.
- Exceeding Zoho's field limits: Zoho allows a maximum of 300 custom fields per module and 5 lookup fields per module.
Rebuilding Integrations in Zoho After Migration
- Email (Gmail / Outlook): Utilize the in-built Gmail/Outlook integrations, which are automatically two-way.
- Marketing (Mailchimp / Zoho Campaigns): Overhaul lead nurturing processes, as Zoho Campaigns is natively integrated.
- Accounting (QuickBooks / Zoho Books): Use Zoho Flow or the in-built QuickBooks connector, while Zoho Books can be used as a replacement.
- Communication (Slack / Zoho Cliq): Zoho CRM has a native integration with Slack, while Zoho Cliq is the in-built communication platform.
- WhatsApp Business: Zoho CRM has support for WhatsApp Business API integrations via SalesInbox and other third-party integrators.
- Custom integrations: Utilize Zoho Flow, which provides no-code integrations, while the open API can be used for more complex custom integrations.
Training Your Team on Zoho CRM After Go-Live
- Focus on training users only on daily tasks: Calls, updating the sales stage, sending emails, etc.
- Create a simple one-page "Salesforce ā Zoho vocabulary" cheat sheet (e.g., "Opportunities are now called Deals").
- Utilize the free Zoho Learning Management tools, as well as the Zoho CRM Academy, to provide training.
- Identify 1ā2 internal champions within the team who can answer questions from other team members.
- Schedule a review in 30 days after the go-live date to address adoption, as well as customize the views/dashboard according to the user role.
Is Migrating from Salesforce to Zoho CRM Worth It?
šFinal Thoughts
About the Author
Arul Raj
Director at ZoFlowX & Founder of Inboxist
Director at ZoFlowX (Zoho Authorized Partner) and Founder of Inboxist (Klaviyo Silver Partner), specializing in Email Marketing, Deliverability, Marketing Automation, and CRM with 14+ years of experience.
āFrequently Asked Questions
Share This Article
Related Zoho Insights

Zoho CRM Implementation Services: How ZoFlowX Sets You Up for Success in 30 Days
Looking for reliable Zoho CRM Implementation Services that actually go live on time? ZoFlowX delivers full setup, data migration, automation and team training in 30 days. Our certified Zoho consultants help Indian businesses launch fast with zero downtime and a CRM your sales team will actually use.

Zoho CRM Consultant: What They Do and When to Hire One
This guide explains what a Zoho CRM Consultant does, the clear signs your business needs one, real pricing in India, partner versus freelance options, and how ZoFlowX helps Bangalore, Chennai, and Mumbai teams set up, customize, automate, and scale Zoho CRM the right way.

Hire a Zoho Partner to Migrate Your CRM Data ā Pricing, Process & Timeline
This guide on how to hire a Zoho partner to migrate your CRM data covers transparent pricing in India, the step-by-step process, and a clear timeline. Learn what to expect, what it costs, and how certified Zoho experts ensure zero data loss.