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Case Study
From Missed Inquiries to 24/7 Lead Capture: Camp Monk's AI Chatbot Story
How ZoFlowX built an intelligent chatbot that captures and qualifies leads around the clock
Overview
Camp Monk is a travel and camping experience brand who are getting high intent traffic to their website. Visitors were landing on their site ready to book but there was no system in place to capture and qualify that interest in real time.
They needed a way to engage visitors at instant speed, answer questions automatically and identify serious buyers - without overwhelming their sales team.
The Challenge
Camp Monk had a traffic problem - not too little, but too much to deal with manually. Their website was bringing in interested travelers, but leads were falling through the cracks.
- Missed inquiries outside working hours - Visitors came to the site at night or on weekends, there was no-one to talk to, and they left without booking
- Sales team answering the same questions repeatedly - Simple inquiries regarding packages, prices and availability took up hours of valuable sales time
- No qualification before human involvement - Sales reps spent time talking to tire-kickers and not focusing on serious buyers
Every conversation lost was a potential booking lost to some competitor. They needed a system that could engage visitors immediately, qualify their intent and only pull-in humans when it mattered.
The Objective
Our objective was to make their website a lead generation machine that operates 24/7. We had to engage visitors immediately with an AI chatbot that could automatically answer repetitive questions, identify serious buyers based on their answers, and forward hot leads to the sales team in real-time through live chat automation.
This wasn't about replacing humans - it was about ensuring humans only spent time on conversations that really did matter.
The Solution
We developed the chatbot as a digital sales rep, and not a generic support chat widget. Every conversation was aimed at qualifying intent and moving serious buyers to booking. Here's what we built:
AI-Driven Conversation Flows
Package information - Chatbot tells you about different camping experiences & what's included. Pricing details - Offers transparent pricing according to the size of the group and dates. Availability checks - Provides availability at real-time for specific dates. Booking intent capture - Detects when someone is ready to book and gets their details.
Lead Qualification Logic
All website visitors are not equal. We constructed intent-based questions into the conversation to differentiate browsers from buyers: Travel dates (firm vs flexible), Group size (booked or planning), Budget clarity, and Urgency. Based on responses, the chatbot identifies leads as hot, warm, or cold.
Human Handoff Automation
When the chatbot determines high intent - firm dates, confirmed group size, ready to book - it immediately sends the conversation to a human sales rep. All lead data collected throughout the course of the conversation automatically syncs to Zoho CRM so the sales team has complete context before they even say hi.
Implementation Screenshots
A visual walkthrough of the AI chatbot system we built for Camp Monk
AI assistant configuration panel showing chatbot setup, instructions and knowledge file search settings
Chatbot welcome message and conversation examples answering visitor queries about camping packages
SalesIQ chatbot flow builder capturing email, phone and routing qualified users to human agent
SalesIQ live visitors dashboard showing website visitors, engagement time and chat activity tracking
What Made This Different
We didn't build automation because we want automation. We built a system that was focused on one thing: identifying and capturing buying intent.
Key differences in our approach:
- Intent-focused, not feature-focused - All questions, all flows aimed at catching serious buyers
- Reduced sales workload without losing leads - Sales team only talks to qualified prospects
- AI with human control - Human is responsible for conversion and bot for repetition
The result is a chatbot with the spirit of your best junior salesperson - always available, never tired, and awesome at qualification.
The Results and Impact
Camp Monk is now taking and qualifying leads 24/7 without having to add one person to their Sales team.
Before Implementation
- Manual chat handling during business hours only
- Inquiries outside working hours went unanswered
- Sales team overwhelmed with "dumb" questions
- No lead qualifications prior to involvement in sales
- Low-quality conversations wasting sales time
After Implementation
- 24/7 visitor engagement without ANY human presence
- Automatic response to repetitive questions regarding packages, pricing and availability
- Only qualified, high-intent leads reach the sales team
- Instant human handoff when prospects are ready to book
- Full conversation history synced to CRM automatically
- Increased speed of conversions with reduced manual effort
Camp Monk's sales team is no longer spending time answering basic questions - they now spend time closing deals.
Conclusion
Camp Monk showed the right chatbot isn't about automation - it's about intelligent qualification. Focusing not on answering questions but on intent, they made their website into a lead generation system that never sleeps. If you're losing leads because no one's available to talk then it's time to fix that.